EU Market Data

Live

Know the real size and shape of 42 European adviser markets

Headcount, active share, advisers per 100k, average age and licence mix, read from national registers, for one market or twelve. Every number carries its source register and refresh date. Aggregates only, never a named individual.

Talk to us about delivering this Connect it to your AI

Where it runs today: your team reads it in the Emable workspace, signed in.

EU register aggregate

for market entry and distribution teams

Advisor register records, snapshot 2026-07-15. Darker means more records. Your teams query the same aggregate in the Emable workspace.

Advisor register records by country, emable public snapshot 2026-07-15
Code	Country	Records	Coverage
IT	Italy	282,501	rich coverage
PL	Poland	88,355	partial coverage
FR	France	71,397	partial coverage
UK	United Kingdom	67,981	rich coverage
CZ	Czechia	65,302	rich coverage
SK	Slovakia	49,675	rich coverage
ES	Spain	45,525	partial coverage
HU	Hungary	39,548	partial coverage
UA	Ukraine	27,214	partial coverage
PT	Portugal	26,567	partial coverage
AT	Austria	21,130	partial coverage
TR	Turkey	19,538	partial coverage
SI	Slovenia	19,460	partial coverage
BG	Bulgaria	18,061	thin coverage
GR	Greece	17,347	partial coverage
DE	Germany	12,982	thin coverage
RO	Romania	12,944	partial coverage
BE	Belgium	12,886	partial coverage
CH	Switzerland	11,822	partial coverage
HR	Croatia	10,321	partial coverage
NL	Netherlands	8,278	rich coverage
RS	Serbia	4,771	partial coverage
NO	Norway	4,732	thin coverage
LU	Luxembourg	3,660	partial coverage
EE	Estonia	3,581	thin coverage
LT	Lithuania	3,113	partial coverage
IE	Ireland	2,734	thin coverage
FI	Finland	2,704	partial coverage
MK	North Macedonia	2,537	partial coverage
DK	Denmark	2,403	thin coverage
BA	Bosnia and Herzegovina	2,238	partial coverage
IS	Iceland	1,620	partial coverage
LV	Latvia	1,527	partial coverage
ME	Montenegro	1,521	partial coverage
SE	Sweden	864	thin coverage
MD	Moldova	837	partial coverage
LI	Liechtenstein	265	partial coverage
MC	Monaco	34	partial coverage
AD	Andorra	34	partial coverage
SM	San Marino	32	partial coverage
XK	Kosovo	32	partial coverage
CY	Cyprus	7	thin coverage

What changes

Who inside your organisation is better off, and what they can show for it.

Head of Partnerships at an insurer
Sizes a new distribution market from register lines, instead of commissioning a separate study per country and waiting weeks for each one.
1,288,561 adviser register records and 879,397 active across 42 European markets, live public endpoint /v1/public/eu-overview, refreshed hourly, reliability A for record counts.
Head of Distribution at an adviser network
Puts the shortlist side by side in one call, on headcount, advisers per 100k inhabitants, average age and licence mix.
eu_compare_markets accepts two to twelve ISO-2 codes and returns those four measures per market, sorted by size.
Product Lead at a bank or insurer
Checks a market's licence mix before designing a product the local adviser population is not licensed to sell.
eu_market_overview returns the split across insurance, investment, loans and pension licences for one country, plus that country's share of the European total.
Strategy or corporate development lead at a distributor
Screens entry and acquisition markets on density and population age, and sees where our coverage is thin before quoting a number to a board.
The bundled snapshot of 15 July 2026 holds 968,080 records across 42 countries, each carrying a coverage level of rich, partial or thin.
Data or Compliance Lead
Can put the figure in a board paper and answer the audit question, because the source register and refresh date travel with it.
Every aggregate returns with its source register and refresh date, and the coverage level of that country.

Two ways to get it

Have it delivered, or let your own AI call it.

As a service

We deliver the market pack for the countries you name. It holds the structure of each market, read from the national registers. It holds a side-by-side comparison of your shortlist, with the coverage level and refresh date per country. You get a sourced report for people and the same numbers as machine-readable JSON for your systems. Where a country is thin, the pack says so instead of filling the gap. Write to us with three things: the markets you are weighing, the decision the numbers have to survive, and where the output has to land. A person replies, and we agree the scope before anything runs. There is no self-serve run on this page.

Tell us what you need

One message, no form. We answer with what it would take.

Through your own AI

Connect the emable connector once, and your assistant gains four read tools: eu_coverage, eu_market_overview, eu_compare_markets and query_eu_market. It can then size one market, compare up to twelve, check what we cover, or answer a free-form aggregate question across up to ten countries. The source register and refresh date come back with the answer. This works in Claude, ChatGPT, Codex or any MCP client. The tools appear only when your credential carries eu-data:aggregate. Every result is an aggregate, so your AI never receives a named individual. The capability is live and all four tools are wired today.

Connector: https://api.emable.ai/mcp
Tools it adds: eu_compare_marketseu_coverageeu_market_overviewquery_eu_market

Ask for access How the connector works

What your AI can answer

Connect it once, and your assistant answers these.

Questions in your own words, each one landing on a published tool. Ask us and we answer the same ones for you.

1Which European markets do you actually hold adviser data for?eu_coverage
2How many advisers are on the register in Spain, and how many of them are active?eu_market_overview
3Is Poland a bigger adviser market than Czechia, or does it only look bigger?eu_compare_markets
4How many advisers per 100,000 people does Italy have, compared with France?eu_compare_markets
5What is the licence mix in Germany across insurance, investment, loans and pension?eu_market_overview
6What share of the European adviser total sits in the market we are about to enter?eu_market_overview
7Rank these six markets by size and density so we can cut the shortlist to three?eu_compare_markets
8How old is the adviser population in the markets we already sell in?eu_compare_markets
9How complete is your data for each country on our shortlist, and which layers are populated?eu_coverage
10Across our five target markets, where is the adviser population both oldest and thinnest on the ground?query_eu_market

EU Market Data answers these through the tools above. A question outside them is refused, not guessed.

What it rests on

The evidence, and the edges.

Evidence

1,288,561 adviser register records, 879,397 active, 42 European markets. Live endpoint https://api.emable.ai/v1/public/eu-overview, refreshed hourly, reliability A for record counts.
Bundled snapshot, 15 July 2026: 968,080 records across 42 countries, each with a coverage level of rich, partial or thin.
Register records count register lines, not people. One person can hold more than one registration, so this is never presented as a headcount of humans.
Manifest source line: Emable European advisor and firm datasets exposed through aggregate queries.
Four tools are wired and callable today: eu_coverage, eu_market_overview, eu_compare_markets, query_eu_market.
Verified usage: Not enough verified runs yet. Public statistics appear only after 20 verified runs across 5 different accounts.

Country and source refresh dates are returned with aggregate results.

What it does not do

Trial results are aggregate-only.
Coverage and refresh dates vary by country and source register.
No named-record export. Your AI never receives a named individual or a contact detail.
No adviser income, production or commission figures. That data does not exist in this dataset.
It does not say who works for which firm today, and it is not a lead list.
It depends on reviewed country coverage in the European adviser dataset, so a thin country is reported as thin.
No self-serve run on this page. Every route starts with a person or a connected client.

Verified usage

Not enough verified runs yet

Public statistics appear only after 20 verified runs across 5 different accounts.

The contract, for the people who will wire it

Status, permissions, tools, schemas and where it runs. The same values the API returns, so nothing here can drift from what your client will actually get.

Status, access and price

Status: Live
public
Provider: emable
Manifest version: v1.0.0
Countries: EU
Data class: aggregate
Access: read
Permissions: account:read
eu-data:aggregate
Charging unit: One aggregate query within the BI entitlementPricing model: included. No separate charge per run.Credits are the platform's metering unit, not a price. We quote the engagement.

Tools and schemas

Query EU market

read

query_eu_market

Ask a free-form aggregate question across selected EU markets so you can get a sourced answer without knowing the exact structured tool for it.

Use it when

The question spans multiple countries or metrics in a way that does not fit eu_coverage, eu_market_overview, or eu_compare_markets.

Do not use it when

You only need one country's structure — call eu_market_overview directly for a more predictable result.
You are comparing named markets — call eu_compare_markets directly.

Returns

Aggregate metrics, summary and source coverage.

Arguments

Name	Type	Required	Description
question	string	yes	The aggregate market question being answered.
countries	array	yes	ISO-2 codes of the markets the question is about.

EU data coverage

read

eu_coverage

Check what advisor data emable actually holds so you can tell whether a country or metric is covered before asking about it.

Use it when

You do not know whether a given country has coverage yet.
The user asks how large or complete the underlying dataset is.

Returns

Total advisors, market count and per-market headcount, aggregates only.

EU market overview

read

eu_market_overview

Get one country's real advisor-market structure so you can ground an audience or a claim about that market in registry data.

Use it when

You are about to create a Validator audience for a market and want it calibrated on the real population first.
The user makes a claim about one market's advisor population that should be checked against the register.

Returns

Registry and active counts, licence mix, average age, advisors per 100k inhabitants and EU share.

Arguments

Name	Type	Required	Description
country	string	yes	ISO-2 country code, e.g. ES for Spain, IT for Italy, CZ for Czechia.

Compare EU markets

read

eu_compare_markets

Compare several European advisor markets side by side so you can decide which one to enter or validate a hypothesis against.

Use it when

The user is choosing between two or more markets to enter or expand into.
A comparative claim about markets needs checking against real data.

Returns

Headcount, advisors per 100k, average age and licence mix per market, aggregates only.

Arguments

Name	Type	Required	Description
countries	array	yes	Two to twelve ISO-2 codes, e.g. ['ES','IT','FR'].

Example: Compare three markets before a market-entry decision

{
  "countries": [
    "ES",
    "IT",
    "FR"
  ]
}

{"markets": [{"country": "ES", "advisors_per_100k": ...}, ...]}

Errors a caller must handle

invalid_api_keyThe credential is absent, invalid, expired, or revoked.Stop and reconnect with a valid key or OAuth grant.
missing_scopeThe identity lacks the `eu-data:aggregate` scope this tool requires.Request `eu-data:aggregate` and reconnect.
422Input does not match this tool's schema.Correct the input using the schema returned with this tool.
capability_runs_disabledExecution is temporarily off for this capability.Keep discovery available and retry later; this is not a permanent failure.

Input schema

{
  "type": "object",
  "properties": {
    "question": {
      "type": "string",
      "minLength": 3,
      "maxLength": 1000,
      "description": "The aggregate market question being answered."
    },
    "countries": {
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 2,
        "maxLength": 2
      },
      "minItems": 1,
      "maxItems": 10,
      "description": "ISO-2 codes of the markets the question is about."
    }
  },
  "required": [
    "question",
    "countries"
  ],
  "additionalProperties": false
}

Output schema

{
  "type": "object",
  "properties": {
    "summary": {
      "type": "string"
    },
    "aggregates": {
      "type": "object"
    },
    "sources": {
      "type": "array",
      "items": {
        "type": "object"
      }
    }
  },
  "required": [
    "summary",
    "aggregates"
  ],
  "additionalProperties": false
}

Surfaces and connectors

specialist web

No standalone MCP URL is deployed for this capability yet.

Specialist workspace, sign in required

Sources, limits and support

Sources

Emable European advisor and firm datasets exposed through aggregate queries.

Limitations

Trial results are aggregate-only.

Coverage and refresh dates vary by country and source register.

Dependencies

Reviewed country coverage in the European adviser dataset

Documentation Contact support

Tell us what you want answered, and we will tell you what it takes.

Write to us about EU Market Data See the other capabilities