Know if it will work before you spend.
Simulate your market with up to 100 AI respondents calibrated on real data. A directional go/no-go signal in minutes, before you roll out blind.
See Validator in action
A short walkthrough of market-grounded personas, audience selection and explainable results.
How it works
How does Validator work?
From hypothesis to validated result in three steps
Select a digital twin
Choose a Czech-calibrated digital twin of advisors, clients or distributors from the library, or create one from a website URL or audience description.
Formulate your hypothesis
AI will help you formulate a testable hypothesis. Describe your idea and AI will suggest the optimal wording for validation.
Run the validation
Choose the sample size (20 / 50 / 100) and test how advisors and clients respond. In minutes you get a GO / NO-GO verdict, emerging objections, and concrete recommendations on what to fix before rollout.
Hypothesis
"70% of managers will pay 15% more for a premium variant with an extended warranty."
What you get
Complete results at a glance
Where advisors miss the argument, what clients won't believe, and which objections appear: sentiment, question breakdown, GO / NO-GO verdict and recommendations in one screen.
Sentiment overview
Question breakdown
Green – proceed
The majority of the segment responds positively to the extended warranty. Price acceptance just above 50% – you can proceed with a slightly reduced premium.
Key findings
86% value the extended warranty as a key feature
Price acceptance +15% just above the threshold (52%)
Positive intent 68% in the main segment
Recommendations
Reduce the premium from +15% to +10%
Focus messaging on the warranty, not the price
Try it now
Walk through the full validation flow with sample data – no registration, no waiting.
Select a digital twin
4 digital twinsFinancial Advisors
Active financial advisors in networks and boutique firms. They sell mortgages, investments and insurance. Sensitive to new products, commissions and head-office support.
8 May 2026
Advisory Team Leaders
Team leaders managing 5–20 financial advisors. Responsible for sales KPIs, onboarding new recruits and maintaining team performance. A blend of management and direct sales activity.
8 May 2026
Regional Directors of Advisory Networks
Regional managers of advisory networks. P&L ownership for their area, recruitment, team performance and key client relationships. Strong influence over adoption of new tools.
7 May 2026
Senior Management of Advisory Networks
C-level and country leadership of advisory and distribution networks. Strategic decisions, governance, expansion and digitalisation across 16 European markets.
8 May 2026
Why Validator
Hypothesis validation. In minutes, not months.
Don't roll out blind. Validate with advisors and clients in minutes, with evidence labelled directional, before you commit budget.
What do you get?
When to use it?
Speed
Validate hypotheses in minutes, not months
Signal, not statistics
Directional evidence you can share with your board, never dressed up as a survey.
Fewer blind spots
See where messaging and pricing fail before you roll out to the network.
Directional evidence: up to 85% alignment with results from independent STEM and CVVM surveys, benchmarked across 3 studies.
The comparison
Traditional validation vs. Validator
When an offer goes blind into the network, you often learn the truth only after retraining hundreds of advisors. What validation looks like before rollout.
Problems without pre-rollout validation
Blind rollout into the network
A product, script or campaign goes out unvalidated. Retraining advisors, low conversion and field feedback often follow, sometimes only a quarter later.
Months of preparation and execution
Organising focus groups, selecting respondents, collecting data takes weeks to months. Meanwhile, the market changes.
Expensive and hard to repeat
Every survey costs tens of thousands. Retesting a revised hypothesis means paying again.
Subjective interpretation
A small sample and the absence of statistical analysis leads to decisions based on impressions, not data.
emable – Validator
Validation in ~5 minutes
One hypothesis, advisor and end-client response, and a GO / NO-GO verdict with a shareable link. Before the offer hits your network.
Directional evidence, not a guess
Benchmarked against independent Czech studies (STEM, CVVM), and always labelled directional. A signal you can share with your board and compliance team.
No blind rollout
See upfront where messaging and pricing fail, and which objections appear, before you send an offer blind into the network.
Ready to validate?
Validate your first hypothesis in minutes. No blind rollout into your advisory network. Runs on the same data layer as every emable product.
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What the people using it say
Published with the speaker's consent. Where a firm has asked not to be named, the attribution is the role and the type of firm.
“We ran a price change through it before taking it to the committee. It did not tell us we were right. Two of the three segments pushed back on the same wording, which is the kind of thing we would otherwise have found out after launch. We label the output directional in the paper, and that has been enough to kill one idea and sharpen another.”
Contact us about Validator
Select how we can help you and send us a message. We usually respond within 24 hours.